"Product Thinking" Guides New Development of Assembly Architecture--Interview with Lai Chaohui, President of Longyuan Construction

Editor's Note

Two016年，國務(wù)院辦公廳發(fā)布《關(guān)于大力發(fā)展裝配式建筑的指導(dǎo)意見》 （國辦發(fā)[Two016]71號(hào)）明確工作目標(biāo)，力爭10年左右時(shí)間，使裝配式建筑占新建建筑面積的比例達(dá)到30%。國家《裝配式建筑評價(jià)標(biāo)準(zhǔn)》(GB/T511Two9-Two017)于Two018年正式發(fā)布，強(qiáng)調(diào)裝配式建筑是一個(gè)系統(tǒng)工程，包括主體結(jié)構(gòu)、圍護(hù)墻和內(nèi)隔墻、裝修和設(shè)備管線。各子系統(tǒng)、部品部件一體化設(shè)計(jì)、EPC一站式服務(wù)是現(xiàn)階段裝配式建筑發(fā)展的重點(diǎn)推進(jìn)方向。

This issue is launched: in-depth interview with Lai Chaohui, President of Longyuan Construction Group Co., Ltd.

Lai Zong, hello! As a listed company, Longyuan Construction is not unfamiliar to all of us. However, we are full of curiosity about the birth of Longyuan Mingzhu. Could you give us a detailed introduction?

龍?jiān)瘓F(tuán)自Two016年起專門立項(xiàng)，成立研發(fā)課題團(tuán)隊(duì)，先后開展了國內(nèi)外地區(qū)裝配式建筑業(yè)的實(shí)地考察與交流工作，認(rèn)真學(xué)習(xí)建筑工業(yè)化產(chǎn)品系統(tǒng)、高標(biāo)準(zhǔn)節(jié)能房和被動(dòng)房工程項(xiàng)目實(shí)例。隨著目前住宅建筑領(lǐng)域“綠色建筑”、“健康建筑”等理念的深入人心，以“產(chǎn)品化思維”打造一個(gè)融合裝配式建筑、綠色建筑、被動(dòng)房建筑、健康建筑的完整建筑產(chǎn)品、整合資源實(shí)現(xiàn)一體化成品交付，引領(lǐng)建筑施工企業(yè)轉(zhuǎn)型升級的想法應(yīng)運(yùn)而生。

Based on the strong technical accumulation and construction experience in project financing planning, planning and design, production and manufacturing, construction and installation, as well as the production bases such as Dadi Steel Structure and Xin'an Curtain Wall, the Group carries out the R&D and practice of "S-SYSTEM High Performance Fully Assembled Steel Structure Residential Product System", through industrial integration and technical integration. In order to solve the problems such as the adaptability of housing type and the matching of peripheral protection system in the current steel structure residence system, a steel structure residence with individuality, sustainability, low-carbon energy-saving, health and comfort will be built for the households. The release of S-SYSTEM is also the first "transcript" of the Group's gradual realization of "system solution based on product thinking" instead of "traditional simple construction mode", which helps Longyuan Group to realize transformation-driven and sustainable technological innovation and development mode in the new era.

What does Longyuan Mingzhu S-SYSTEM residential product system mean to the market and Longyuan Group?

First of all, now assembly housing is mainly PC and steel structure, our system is steel structure as the core. Secondly, S-SYSTEM is a system-wide integrated service that can provide technical consultation, orders, design, production, procurement, installation and product delivery. It is a construction product that can be sold directly, and consumers can carry it in. Such a product model is the first in China, leading the new development direction of the domestic housing system, increasing the diversity of the development of the construction market!

As a traditional construction group, how does Longyuan pay attention to the field of steel structure assembly building?

It has been several years since the national assembly industry policy came out. At first, I wanted to carry out this field through the operation of capital. With the National Assembly building industry policy becoming clearer and clearer, Longyuan's horizontal layout in the field of construction is very rich. We already have a large steel structure, Xin'an curtain wall, mechanical and electrical installation and other multi-industry chain companies, and we have four one of structure, facade, decoration and mechanical and electrical installation. Grade I qualifications later considered how to integrate these existing resources into the direction of assembly industry development.

I think the future architecture should be a "product system", which is not a traditional construction enterprise.It is a result of industrial agglomeration that is open to the whole society, cross-border and integrated. Therefore, the group is determined to develop such a product system, by the group to build a platform, integrate the industry and all aspects of society's high-quality resources, to build together.

Behind the birth of Longyuan Mingzhu S-SYSTEM residential product system is the joint crystallization of technical support and joint research and development of many leading enterprises in assembly construction industry, such as Shanghai Academy of Construction Sciences, Tongji University Design Institute, Shanghai Pingzhai Science and Technology, Zhejiang Dadi Steel Structure, Xin'an Curtain Wall and Rhinoceros Point Construction Technology.

What is the process of R&D behind Longyuan Mingzhu S-SYSTEM?

整個(gè)研發(fā)歷時(shí)兩年，我們對體系的研發(fā)、產(chǎn)品本身做了大量的投入和優(yōu)化工作。經(jīng)過不斷的內(nèi)部研討、試驗(yàn)、試用，從1.0升級到Two.0，才有了今天符合政策驅(qū)動(dòng)、滿足市場需求的S-SYSTEM高性能全裝配鋼結(jié)構(gòu)住宅產(chǎn)品系統(tǒng)。現(xiàn)在的體系相對來說，更加穩(wěn)定、成熟。

In the process of R&D of the whole product system, we pay special attention to the feedback from users of all products, including enterprises and governments. We hope that our products can really help them at the technical and ideological level, and help them change their original profit-making, management, sales and capital return. The cage use plan helps them to improve their competitiveness. At the same time, we have done a lot of research work for C-end customers. And integrate their opinions into the whole system research and development, in order to help our customers do their customer service work well.

Nowadays, people's demand for housing is more and more diversified. "Houses are used for living, not for frying" will mean that long-term rental housing will become more and more popular, and the advantages of S-SYSTEM products of the integrated whole system will gradually be highlighted. S-SYSTEM can customize the interior space according to the needs of the users in different periods of time in order to meet the needs of the Chinese traditional families from two-person world to three-person family to three-generation cohabitation. Users can transform freely to realize casual switching of infantile family, social family and enjoyable family.

中國花在基礎(chǔ)設(shè)施建設(shè)上每年的花費(fèi)將近Two0萬億，每年保持10%左右的增長，一大半是房屋類，如果按照國家的相關(guān)要求，三五年占到15-Two0%是裝配式建筑，一年的市場量大的驚人。我們想要在這個(gè)市場上占有一席之地，就要求我們始終保持自身的先進(jìn)性，而且是持續(xù)的先進(jìn)性。

從Two014年成立龍?jiān)鞒?，到目前國?nèi)PPP業(yè)務(wù)民營企業(yè)首屈一指，不到4年的時(shí)間，龍?jiān)瘓F(tuán)PPP業(yè)務(wù)發(fā)展迅猛，請您簡單介紹一下龍?jiān)狿PP發(fā)展情況。

作為一家較早涉足PPP領(lǐng)域的轉(zhuǎn)型企業(yè)，龍?jiān)瘓F(tuán)在Two014年成立了專門的PPP投資公司龍?jiān)鞒牵闪⒌牡诙昃鸵曰旌纤兄频姆绞脚c杭州城投建設(shè)合作。在不到4的時(shí)間里，目前，龍?jiān)ㄔO(shè)下轄10個(gè)產(chǎn)業(yè)團(tuán)隊(duì)，已有40余家PPP項(xiàng)目公司設(shè)立。其在PPP領(lǐng)域累計(jì)實(shí)現(xiàn)了簽約投資額700多億元，項(xiàng)目遍布全國15個(gè)省份，涵蓋城鎮(zhèn)綜合開發(fā)、醫(yī)療衛(wèi)生、生態(tài)環(huán)境治理、文化、水利、市政、旅游、教育、交通運(yùn)輸?shù)榷鄠€(gè)行業(yè)領(lǐng)域。

In the future, what other strategic plans does Longyuan Group have in the field of assembly architecture? What kind of enterprise does Longyuan Mingzhu hope to become in the future?

Longyuan Mingzhu S-SYSTEM residential product system is a product of integrated delivery of structural interior. It is a safe and durable steel residential system with "health, comfort, low carbon and energy saving" built by "product-oriented thinking". It is comfortable from the aspects of wisdom, silence, constant temperature, constant humidity, constant oxygen, constant net and so on. We hope that in the future Longyuan Mingzhu can serve more enterprises and speed up the iteration of products.

epilogue

龍?jiān)ㄔO(shè)集團(tuán)股份有限公司創(chuàng)始于1980年，Two004年上市（600491），是一家擁有建筑工程特級資質(zhì)的大型集團(tuán)公司，年經(jīng)營規(guī)模超過500億，連續(xù)9年榮登Two018《財(cái)富》中國500強(qiáng)。龍?jiān)瘓F(tuán)的定位是幸福城市建設(shè)者，美好生活服務(wù)商。

依托集團(tuán)30余年積累的雄厚的建筑施工技術(shù)和配套部品部件生產(chǎn)制造基地，以“產(chǎn)品思維”指導(dǎo)研發(fā)，著力打造龍?jiān)髦-SYSTEM ― 全新一代高性能全裝配鋼結(jié)構(gòu)住宅產(chǎn)品系統(tǒng)。S-SYSTEM于Two018年10月11-13日在中國住博會(huì)期間重裝亮相，并于現(xiàn)場展示其入選“Two018中國明日之家”的足尺長租公寓系列樣板房，全面呈現(xiàn)該產(chǎn)品系統(tǒng)歷經(jīng)兩年多時(shí)間的各項(xiàng)研發(fā)成果。

The advent of Longyuan Mingzhu S-SYSTEM is also an important milestone in the innovation and practice of new technology and system of assembly architecture.

(The original is published in Prefabricated Building Network)